On December 22, 2018, the famous Japanese brand Casio G-SHOCK held a new product launch conference in Shanghai with the theme ‘TOUGHNESSMAKETHMAN’. It showcased its modern trend and new concept and the spirit of watchmaking as always. In addition to the tough brand spirit and high-quality impact-resistant brand watches.
At the Casio G-SHOCK product conference, senior leaders of the Casio brand also came to the scene. Mr. Kazuyuki Yamashita, Chief Executive Chairman of CASIO Calculator Co., Ltd. and Minister of Overseas Business Administration, described the development of Casio G-SHOCK and the future direction of the series. Mr. Yamashita said: ‘It’s not just young people. For these growing fans, it is necessary to create a G-SHOCK that suits them. This is G-SHOCKPREMIUM.’
Mr. Kazuyuki Yamashita, Chief Executive Chairman of CASIO Calculator Co., Ltd.
Toshida Tanaka, manager of watch business management department of Casio (China) Trading Co., Ltd., analyzed the achievements of G-SHOCK after entering China, and introduced G-SHOCK’s excellent performance, dazzling design and new changes. Mr. Yamashita said at the event: ‘Impact-resistant, high-quality, high-performance, this is G-SHOCKPREMIUM … For this reason, G-SHOCK is not only aimed at young consumers, but also a brand that they can continue to like when they mature. , Tenacious fighting, not afraid of challenges. ‘
Toshi Tanaka, Manager of Watch Sales Management Department, Casio (China) Trading Co., Ltd.
In order to show G-SHOCK to the trend of modern young people, Casio invited the famous football player Xie Hui, super champion pilot Jiang Ting and G & MLTD. Founder EugeneTong to the scene to tell the story between them and G-SHOCK , And for G-SHOCK’s experience in dressing.
(From left to right) Famous football player Xie Hui, super champion pilot Jiang Ting and EugeneTong, founder of G & MLTD.
At the end of the event, Casio also specially invited the brand spokesman Mr. Takuya Kimura to come to the scene, which ignited the atmosphere of the scene. At the same time, Kimura Takuya shared his understanding of the brand spirit demonstrated by G-SHOCK with the scene.
Casio brand spokesman Mr. Takuya Kimura
Mr. Takuya Kimura is a well-known Japanese artist. He has been highly praised for his looks, motor nerves, acting skills, singing skills, and even lifestyle. He is called ‘the strongest idol in Japanese history’.
Kimura Takuya wears G-SHOCK classic watch, showing the charm of mature men
At the same time, Casio G-SHOCK watches, including MR-G, MT-G, classic series and so on.
This MR-G watch is a new work of Casio G-SHOCK this year. It has shockproof, antimagnetic, 200 meters water resistance, GPS satellite time, 6 radio waves, world time, countdown, second hand function, alarm, etc. Technology creates the trend of modern watches.
In addition, the Casio G-SHOCK classic series is also highly sought after. Quite representative of the square design, the use of all-metal shock-resistant structure, and equipped with various advanced features, this watch for young people to create a trendy trend nowadays.
Fortunately, we also saw the DW-5600CX-4PRP jointly launched by G-SHOCK and the famous tide brand ACU on the scene, giving New Year gifts for the upcoming Spring Festival. With red as the theme color, it integrates the trend of street culture, and the combination of Chinese and Western brings a new visual perception.
Other watches on site
This year is the 35th anniversary of the Casio G-SHOCK series. For 35 years, the brand has continuously triggered the G-SHOCK craze all over the world, and has become a favorite trend and good thing for everyone. Perseverance and constant challenge, G-SHOCK constantly challenges the limits, no matter in terms of appearance design or performance, it is creating all kinds of impossible. (Picture / text watch home Wu Fengqi)