On November 12, 2014, Zenith hosted a brand promotion event in Dubai, United Arab Emirates. Dubai, with the world’s tallest building, the Burj Khalifa, can be described as a bustling urban miracle blooming in the desert. The unique human landscape and natural environment fascinate visitors.
On the same day, media and VIP guests from the UAE, Qatar and Kuwait visited Zenith Dubai Mall boutiques, and then enjoyed a desert safari adventure. The brand image ambassador, the legendary supersonic skydiver Felix Bogarna, accompanied by Mr. Georges Bechara, Zenith Regional Brand Director, participated in the brand activities.
Felix Borgana and Georges Bechara, Regional Brand Director, Zenith
‘I like Dubai very much. It is a city full of dynamic miracles,’ said the Austrian extreme athletes. ‘I also want to thank Zenith for its sincere invitation to enjoy a passionate experience in such an event. Friendship is closer. ‘
Felix Borgana and brand friend Dr. Majd Haji
Juliette North, Zenith’s Director of Communications and Marketing, shares his feelings. ‘Felix Paulaner has shocked the world with his courage and determination. His experience is very encouraging to everyone and can invite We are very honored to participate in the event. ‘
Relive the fearless feat
On Sunday, October 14, 2012, millions of eyes gathered on television screens worldwide. People are looking forward to seeing the wildest feat of the 21st century in a live broadcast-human beings will break through the sound barrier for the first time in free fall. Felix Bogarna jumped into the stratosphere from a space capsule suspended by a helium balloon. The altitude here is 39,045 meters, which is four times the normal flight altitude of the aircraft and the temperature is -62 degrees below zero.
From his jump into the stratosphere to frictional deceleration into the atmosphere, Felix Baumgartner set a world record of 1342 km / h (Mach 1.25) during a free fall of 4 minutes and 20 seconds. He then opened his parachute and landed safely in the desert of New Mexico. The entire process lasted 9 minutes and 3 seconds, setting three records: the first time in history to break the sound barrier by free fall, the highest altitude manned balloon flight, and the highest free fall skydiving. The Zenith flagship cloud that he took with him 1/10 seconds back also became the first watch to break the sound barrier at the edge of space.