Patek Philippe has launched a miniature website focusing on women’s watch series. The new website continues the brand’s original spirit and will launch online advertising and poster advertising for women’s watches.
The new advertising campaign focuses on the design inspiration and production process of Patek Philippe Diamond Ribbon Ref. 4968, a female watch launched in Basel in 2012.
According to the brand, ‘Digital events bring new life to Patek Philippe’s advertising campaigns, tailored to the tastes of watch enthusiasts and collectors, and provide unique content on Patek Philippe’s special standards for production, family participation and watchmaking.’
The microsite has an exclusive interview with Sandrine Stern, the creative director of Patek Philippe Watches, about her role and inspiration. A series of short films show all aspects of dial and case production during the production of the Patek Philippe Diamond Ribbon watch. The website was launched at the end of 2012 and will be available in multiple languages this month.